How to elevate your content to attract more candidates

How to elevate your content to attract more candidates

If you’re using LinkedIn to connect with top-tier candidates but feel like your posts are falling flat, this one’s for you.

We’ve all seen the classic “Looking for a Senior Developer in London, DM me!” post. 

And we’ve also seen it get five likes…

Although likes aren’t always a measure of success, there’s a reason why people aren’t engaging.

Here’s how to create the kind of content that makes them pause mid-scroll and think: “I like the way this person thinks! I want to work with them.”

Share Real Career Advice

Everyone’s tired of vague “Monday Motivation” posts. 

Try sharing practical advice candidates can use today. 

Whether it’s CV tips, interview prep, or insights from hiring panels, this positions you as someone worth listening to and reaching out to.

Example: “One of the biggest mistakes I see in CVs for product roles? Talking about responsibilities, not outcomes. Here’s a quick fix…”

Add a comment CTA like: “If you’re job hunting right now and not getting traction, drop me a DM. I’ll take a look.”

Debunk the Hiring Process

Pull back the curtain and explain how things actually work behind the scenes. 

So many candidates feel shut out of the process, so use content to make it more transparent and less intimidating.

Example: “You didn’t hear back after applying? Here’s what’s actually happening internally, and what you can do next time to stand out.”

This not only builds trust but gets shared among candidates who feel seen.

Tell Candidate Stories (Not Just Client Wins)

Testimonials don’t have to come from companies. 

Share stories of how you helped someone navigate redundancy, switch careers, or relocate for a new opportunity.

Example: “When I first spoke to Jamie, they were working 60-hour weeks in a toxic environment. Six weeks later, they’ve landed a hybrid role with real mentorship and a 20 percent pay rise.” - I would suggest expanding on this, but you get the gist!

Focus on transformation. 

Not just the role, but the journey! It will demonstrate credibility and start to build your brand identity among candidates as someone they can trust.

Create “Would You Rather” posts

Want to drive real engagement? 

Give candidates a chance to talk about what they really want. 

Ask the questions they’re already debating in their heads.

Example: “You’re offered two roles. One is remote with average pay. The other is in-office with a 10 percent bump. Which are you taking?”  

Again, we’re leading with generic examples here, but think about the ‘would you rather’s’ in your industry and how you can position these as posts.

This builds visibility, starts conversations, and helps you understand what matters most to your audience.

Be the Insider Voice

Candidates crave context. 

They want to know what’s happening in their industry before it shows up on a job board. 

Be the recruiter who shares what’s moving the market, and don’t be afraid to talk about that online. 

There’s no reasons why the conversations you’re having with candidates over the phone shouldn’t be expressed online, you’re essentially relaying the same information just through a different medium,

Example: “Seeing more startups shift toward contract roles in marketing. If you’re in perm and looking for flexibility, this might be the trend to watch.”

This helps you attract not just active candidates, but passive ones too. 

The ones who don’t need a job, but might just need a reason to talk.

Quick Framework: A Post That Connects

Struggling to write? Try this:

• Hook: Call out a common frustration or moment

• Story or Insight: Share a real experience, tip, or truth

• Call to Action: Invite conversation (DMs, comments, follows)

Example:

“Just had a candidate tell me they’ve applied to 42 jobs with no replies.”

“We had a 10-minute call and fixed their CV and also took a deep dive into how they are directly applying and who they are targeting. Now, I’m representing them and secured them two interviews for next week.”

“If this sounds like what you’re going through, let’s talk!”

Stuck? AI Can Be Your Secret Weapon

We’ve all hit the wall: no time, no ideas, zero creative juice. This is where AI comes in handy:

• Idea generation: Ask for post topics based on your target audience.
  

• Draft support: Use AI to create a rough first draft, then edit in your own voice.
  

• Repurposing: Turn long-form content (like blogs, newsletters, or client proposals) into bite-sized LinkedIn posts.
  

• Speed: When you’re busy delivering for clients, let AI help you stay visible without burning out.

Just remember: AI can support your voice, not replace it. 

Add your real stories, tone, and point of view to make it resonate.

Posting content that converts isn’t about showing up more, it’s about showing up better.

Speak about your ideal client’s problems. Offer value before you pitch. Stay consistent.

And if you’re feeling stuck? You’re not alone, and you don’t have to do it solo.

To wrap things up…

If you want to work with better candidates, show them you’re better too.

Not louder. Not more desperate. Just more human!

The best recruiters don’t just post jobs, they start conversations, share insights, and build trust long before an application lands in their inbox or that unicorn candidate reaches out.

And if you’re stuck for ideas? You’ve already got them. Every candidate call, every rejected CV, every hiring challenge, that’s a post waiting to be written.

The right content doesn’t just fill your pipeline. It makes the right people come to you!

Your Action Points: Start Attracting Better Candidates Today

If you want your LinkedIn content to do more than just fill space and actually pull the right candidates toward you, here’s what to focus on this week:

• 🎯 Share real, practical advice – Pick one topic (CV tips, interview prep, job search strategy) and write a quick post. End with a clear invite: “DM me if you’d like me to review your CV.”
  

• 🔍 Debunk a hiring myth – Use one recent candidate question or misconception as the theme for a post and explain what really happens behind the scenes.
  

• 🗣️ Tell a candidate story – Share an example of how you helped someone transform their career. Focus on their journey and the outcome.
  

• 🤔 Post a “Would You Rather” question – Start a conversation. Think of two realistic job trade-offs candidates in your market face and ask your audience to weigh in.
  

• 📈 Be the insider – Share one trend or shift you’re noticing in your niche market and explain why candidates should pay attention.
  

• ✍️ Use the quick post framework – Hook → Insight → CTA. Keep it skimmable and human.
  

• 🤖 Use AI to save time – Prompt it to draft post ideas based on the above, but don’t forget to add your own voice and stories.

P.S. Whenever you're ready, there are 2 ways I can help you:

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