Making an impact with content

Making an impact with content - let’s talk about it.

The recruitment market in the UK is saturated, so standing out and really making a difference means that you have to go above and beyond in every aspect of your role as a recruiter.

Today we’re going to break down how you can SHOW your expertise through content.

A lot of you will already be posting on LinkedIn, whether that’s jobs, personal anecdotes, or other content to boost your brand.

But, how often do you post about things that showcase your expertise, your worth, and your knowledge?

It’s challenging to do.

5 years ago, personal branding was very very different. The content expectations were different, and less people were doing it, so it was easier to stand out.

Now, most recruiters I speak to are investing time into their personal brand in one way or another.

The power of a newsletter

You’re reading one right now! Some of you will have only just subscribed, whereas for others, this might be the 50th edition you’ve read.

I think a newsletter is one of the most powerful mediums you can use as a recruiter. It gives you the opportunity to reach your community every couple of weeks (or even once a month if that’s what you prefer) with information that is specific to them.

For example, putting together Limitless Learning is always inspired by what you guys are engaging with the most. We are driven by what our audience wants. We are also in your minds (and your inboxes) every two weeks.

Again, this is something that is super powerful. I don’t have the time (and neither does the team) to reach out to all of you individually, so Limitless Learning is a great way for us to stay connected.

The benefit of creating a newsletter for your candidates/clients is that you can still build community without a phone call. Think about all of the interesting information you absorb as a recruiter day in, day out. A newsletter is a way to communicate this with your network and become a source of insightful information.

Finally, it’s a place that is exclusive for those who opt in to it. This gives you insight into who the most engaged people are and in turn, can be utilised as a BD tool.

How can you create a newsletter?

There are so many free platforms you can use, HubSpot and MailChimp have free capabilities, and you can easily collect data and manage your newsletter that way.

I also recommend downloading Grammarly or a similar plugin to check that everything is spelt correctly and sentences flow well.

You don’t need any fancy branding or design, you need a name, and a purpose for the newsletter.

This could be providing market information.

It could be sharing your hiring expertise and things you’ve learned that would impact your clients.

The opportunities are endless.

Then, get writing!

Be prepared that you aren’t going to gain hundreds of subscribers straight away. Even if you have 30 engaged people, that’s a starting point that only has the opportunity to grow.

Finally, you need to be consistent. We have been running Limitless Learning for 3+ years and it’s taken us time to get to a place where we have such a huge following.

The power of a podcast

Many, many years ago I had the idea of creating a podcast that would enable recruiters to have a place they could learn more about the industry and improve.

This could be anything from billings, to building relationships, to their mental health and wellness.

OG’s will remember The Recruitment Rollercoaster Podcast - which has now grown into what the podcast is today.

I’ve interviewed hundreds of recruiters, and believe me when I say my setup 5+ years ago was very different to what it is now.

The power of having a podcast is that you can share so much information and again, create community and share knowledge.

You can become an expert in your space whilst uplifting and promoting others. In my opinion - it’s a win win.

Now, there are a lot of misconceptions about starting a podcast, the main one being that it’s really difficult.

Of course, there are some aspects that are challenging, but as long as you have working internet, a microphone, a medium to post it on and (hopefully) a guest, you can get started.

Your foolproof guide to starting a podcast as a recruiter

If you’ve ever toyed with the idea of launching a podcast but felt overwhelmed, let me break it down for you. It’s not as complicated as you think.

In fact, it’s one of the most powerful BD and brand-building tools you can have in your corner.

Here’s your simple action plan to get going:

Step 1 – Know your “why” What’s the purpose of your podcast?

It could be to:

Build better relationships with existing clients

Get in front of your dream prospects

Champion people in your market and elevate your brand

Define it before you press record.

Step 2 – Use the ‘Dream 30’ guest strategy.

This will make sure your podcast supports your desk, not distracts from it:

First 10 episodes – Invite your best current clients.

Next 10 – Target dream clients you want to win.

Final 10 – Go after industry influencers or respected voices to grow your reach.

This turns your podcast into a lead magnet AND a relationship builder.

Step 3 – Keep your setup simple

You don’t need to overcomplicate things. Here’s what I recommend:

Use Riverside to record remotely

Start with a USB mic like the Blue Yeti (£99)

Host your podcast on Captivate.fm (£19/month) to easily distribute across Apple & Spotify

Trust me – you don’t need fancy gear to make it sound good. Just hit record and start learning as you go.

Step 4 – Be consistent and intentional

The biggest reason recruiters stop podcasting? They don’t see instant ROI. Stick to the plan. If you align your guest list with your BD goals, you’ll see results.

The power of hosting Roundtables or Dinners

In a world where everyone’s sending hundreds of emails and getting lost in the AI noise, there’s something powerful about sitting around a table, breaking bread, and having honest conversations with your industry peers.

Hosting a roundtable dinner can:

• Deepen relationships with clients and prospects

• Position you as a connector and a leader in your niche

• Spark real conversations about shared challenges and ideas

• Help you win business and stand out in a crowded marketplace.

At Hector, we’ve hosted 5+ dinners and have 8 more lined up this year.

The impact? Game-changing, and I have heard this to be the case for many recruiters who have hosted them too.

These events have helped us foster a strong, loyal community while creating real value for everyone who attends.

And the best part?

You don’t need a big budget or loads of experience to pull one off.

Your foolproof guide to start hosting roundtables or dinners with industry leaders

Here’s your no-fluff action plan to host a roundtable that adds real value and builds your brand:

Step 1 – Keep it small & intimate

Limit your guest list to 8–12 people. That’s the sweet spot for meaningful conversation.

Step 2 – Get personal with your invites

Reach out to:

Existing clients you want to deepen relationships with

Dream prospects you want to win over

Industry peers who’ll bring insight to the table

Pro tip: Start the convo on the phone, then follow up with a personal invite like:

"No sales pitch – just great food and better conversation with like-minded people."

Step 3 – Charge a small fee

This isn’t about profit—it’s about commitment.

A small fee = serious attendees. You can even donate the money to charity if the event is company-funded.

Step 4 – Nail the agenda

People appreciate structure, here’s how to run it:

Kick off with a warm welcome and some light icebreakers (e.g. “What would you be doing if you weren’t in X industry?”)

Move into shared challenges and key talking points (gathered via a simple Google Form beforehand)

Wrap up with a final share, dessert, and an optional photo for LinkedIn (create FOMO 👀)

Step 5 – Keep the convo focused

As host, your job is to gently guide the discussion so everyone gets a voice and the chat doesn’t veer off into chaos.

Step 6 – Capture the moment

Grab a group pic before people leave. Great social proof and a nice touch for follow-up.

P.S. Whenever you're ready, there are 2 ways I can help you:

#1: Do you listen to my podcast? I release a weekly episode with either a top-performing recruiter or recruitment entrepreneur to find out how they achieved their success so you can learn directly from their journey Check out my latest episode and subscribe to the show.

#2: Are you tired of your teams' inconsistent performances hindering your growth? Hector (All-In-One Training Platform with 120+ Practical Courses) equips your team with actionable, step-by-step training from top-performing recruiters so you can eliminate inconsistency and drive reliable results—without the need for costly external trainers >>>> Book A Free Skills Assessment Session With Me Here to see how we can help you unlock the full potential of your team.